The multinational dedicated to the tourist apartments Airbnb has chosen Igualada to install its first laboratory dedicated to the investigation of sustainable tourism: the Healthy Destinations Lab. This is the first laboratory in the world in the sustainable tourism sector, which will be headquartered at the Adoberia Bella of Igualada, a reference point in the recovery of the industrial heritage of the city.
The initiative is part of the Airbnb Sustainable Tourism Office, a project to promote local, authentic and sustainable tourism in countries and cities around the world. The multinational, which has a market of 400 million users, has begun to work with Igualada City Council to promote tourism in the territory and contribute to convert the city into a sustainable tourist destination, taking into account the long industrial tradition of the city, the minimum promotion as a tourist destination and the small offer of traditional accommodation.
Airbnb places Igualada as a city of international reference in new tourist trends.
The Lab will carry out thematic workshops and co-creation activities, so that citizens and local businesses create new experiences related to tourism in the 21st century. At the time it will allow the local fabric to know how to be a good host, how to take advantage of the new technological tools and how to offer attractive proposals and experiences.
With this unique space of analysis in the world, Airbnb places Igualada as a city of international reference in new tourism trends, becoming a reference in training and development of new destinations through technology.
Healthy Destinations Lab will help the agents of the territory to develop experiential tourism, which boosts quality, authenticity and hospitality.
According to the general director of Airbnb in Spain and Portugal, Arnaldo Muñoz, “we work to make tourism a resource at the service of communities and bet on Igualada as a central axis for the development of these types of programs; the Lab wants to put digital tools in favor of a tourism that does not use large infrastructures, but rather to take advantage of and optimize the existing ones and to bring the benefits of tourism to areas with great socio-cultural interest but not known.”